CASE STUDY — BRANDING

Branding a morning street market in a historic district

I created branding for a brunch market in Old Sacramento using hand drawn illustrations.

TEAMMATES
Project Manager, Communications Manager, Social Media Coordinator

DELIVERABLES
Branding, social media graphics, postcards, & A-frame signs

THE PROJECT

TIMELINE
1 week,
May 2022

MY ROLE
Brand & Graphic Designer

Old Sacramento Waterfront needed branding to effectively advertise a new brunch market. It was extremely close to the time when the markets were going to start, so the turn around time for branding ended up being about one week.

THE OUTCOME

I created a brand based off of the Old Sacramento Waterfront brand, choosing colors that already existed within that brand system. I did choose new fonts that added to the market and historic feel, one being a stamp texture and one being a handwritten-like script. I also drew icons that showcased aspects of the market and keep them looking hand drawn to add to the personal feeling.